Split Test Landing Pages

How to split test post click landing pages.

Split test landing pages.

As we mentioned before your reason for split testing should be data driven. You can think about a b testing like gladiatorial combat. Or just decide on an existing landing page you want to test. Having a sound landing page testing strategy will help you determine what s best for your landing page in a systematic way instead of just having random ideas applying changes to your landing page praying for success and leaving it until the next random idea hits you.

I m look for a way to split test landing pages but also automatically select the winning variation. Once you re logged in to your getresponse account go to the top navigation row select landing pages and then select manage. A split test compares two completely different versions of a landing page to determine which design aesthetic converts better. Variant is the term for any new versions of a landing page you include in your a b test.

There s nothing wrong with split testing but don t get the two confused. The split test below shows one original landing page and its variation with the only difference being one has an image and one does not. And if so can you set it up to also automatically pick the wining landing page variation. Can you guess which one performed better.

From start to finish here are the steps you should take when conducting a split test. First create a landing page you want to use as the default or control in your test. Two or more variants enter but only one page leaves. Did google analytics data show that your visitors are only spending an average of 5 seconds on your page.

Using images on landing pages is a common best practice. Start with a reason to test. Can you use thrive leads to a b split test landing pages that were created with thrive content builder.