Split Test Landing Pages Google Ads

Settings that previously allowed advertisers to select optimize for clicks optimize for conversions rotate evenly or rotate indefinitely were replaced with the simplified and consolidated optimize or rotate indefinitely.

Split test landing pages google ads.

Check the boxes next to the ads you would like. Posted by 9 hours ago. Google analytics has a feature called content experiments that allows users to split test page variations right in the program. Fortunately google ads has a built in a b testing feature so you don t need to guess i ll show you how the two approaches that ppc professionals use to split test their ads and how to know when you ve found a winning ad.

From the page menu on the left click ads extensions. Google optimize can help you test how well various pages work in getting your visitors to accomplish a specific goal such as purchase a product. I am using shopify gempages. There are two ways to split test landing pages inside the google ads dashboard.

Make sure your original post click landing page remains the same. Either you could create duplicate ads with different landing pages in the same non optimized ad group not recommended or you can set up a new campaign experiment. Split testing google ads traffic. Lander is an affordable option that allows you to create and test landing pages.

If your hypothesis involved switching the featured image do that. Your first step is to log into your google adwords account and click on campaigns. Basically by showing one ad to your audience half the time and a different ad the other half you can better determine which option delivers the best click through rates and cost per click. Split testing is definitely something you should be doing.

How to run split landing page tests with google ads experiments. Sign in to your google ads account. In turn this can help you increase your revenue and make the most of every visitor who comes to your website. They do have free tools that bloggers with hardly any budget can use namely the a b test significance calculator a b test duration calculator and landing page analyzer.

Platforms like instapage make it easy to adjust your page elements for split testing in just a few seconds without the help of it. From the navigation menu on the left click all campaigns. So for example you can send half of your traffic to one landing page and half of your traffic to another and then you can see which landing page helps generate more leads or sales. You can split test things like ads and landing pages.

This is absolutely free to use but may have a bit of a learning curve. Split testing google ads traffic. At the end of august 2017 google announced a change to the ad rotation options in adwords campaign experiments.